Personal injury law firms face a high volume of potential leads alongside a saturated market. And these leads are likely talking to several law firms at once. Their first impressions often drive their final decision about who they’ll trust to handle their legal matters.
For that reason, clear communication with a fast turnaround is crucial to building—and maintaining—positive relationships with leads and ongoing clients.
But with pressing client needs to attend to and the daily requirements of running a practice, immediately responding to potential leads can be unrealistic. This is especially true when leads send inquiries after hours or on the weekends.