Referral Marketing Playbook for Lawyers

Referrals are one of the best ways to meet qualified, interested leads. With referrals, your firm gains a valuable advantage—someone else has already endorsed your team for that person and their needs.

Beyond traditional person-to-person referrals, there are a number of things your firm can do to increase referrals and capitalize on positive testimonials in order to market your services and gain qualified leads.

Referral marketing, when executed as part of a well-rounded strategy, is a highly effective way to grow your law firm. There are several different strategies you can implement to start referral marketing, as well as tools you can use to automate the process. With effective referral marketing, your team gains more clients and more time for billable hours—it’s a win-win.

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