How to Grow Your Legal Practice with Email Drip Campaigns
Your law firm is 100 times more likely to connect with a lead if you respond within five minutes of the first point of contact. It’s tough to do, though, when you have to respond to every email yourself.
Drip campaigns are a highly effective way to grow your law firm when used as part of a well-rounded strategy. They can also take a lot of the work of follow-ups off your plate, such as:
Introducing your team to qualified prospects
Nurturing existing leads into winning clients
Streamlining your intake workflows so you have more time for billable hours
Setting them up can require some finesse, though. There are a number of best practices you can use to optimize your drip campaigns, both now and as you continue to iterate your marketing plan.
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