How to Grow Your Legal Practice with Email Drip Campaigns

Your law firm is 100 times more likely to connect with a lead if you respond within five minutes of the first point of contact. It’s tough to do, though, when you have to respond to every email yourself.

Drip campaigns are a highly effective way to grow your law firm when used as part of a well-rounded strategy. They can also take a lot of the work of follow-ups off your plate, such as:

  • Introducing your team to qualified prospects
  • Nurturing existing leads into winning clients
  • Streamlining your intake workflows so you have more time for billable hours

Setting them up can require some finesse, though. There are a number of best practices you can use to optimize your drip campaigns, both now and as you continue to iterate your marketing plan.

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