Your law ﬁrm is 100 times more likely to connect with a lead if you respond within ﬁve minutes of the ﬁrst point of contact. It’s tough to do, though, when you have to respond to every email yourself.
Drip campaigns are a highly effective way to grow your law ﬁrm when used as part of a well-rounded strategy. They can also take a lot of the work of follow-ups off your plate, such as:
Setting them up can require some finesse, though. There are a number of best practices you can use to optimize your drip campaigns, both now and as you continue to iterate your marketing plan.