Targeting your leads is just one element of running a successful law firm. To successfully convert those into clients, you need to start nurturing the relationship from the very first point of contact.
As a lawyer, connecting with prospective clients can feel like a delicate balancing act. If a lead fills out a contact form on your site, it likely means that they’re interested in your services—but until you establish a connection, that interest can be fleeting. If they don’t receive a timely reply, a prospective client may quickly move on to a more responsive law firm.